Increased awareness help minimise littering problem in city Source: Daily News & Analysis, Date: , 2008
The Brihanmumbai Municipal Corporation’s (BMC) clean-up marshals could penalise only 73,655 litterbugs across the city in the last one year. The corporation had appointed 186 marshals to monitor cleanliness and penalise citizens who mess up the city. Though Rs2.4 crore has been collected as fine from citzens, not many of these clean-up marshals are visible on the streets in the city. The BMC’s clean-up drive implemented last year, was initially only for a year. But after it yielded positive reults, the BMC decided to extend the drive for another year. The corporation appointed five private agencies in November 2007 to catch litterbugs. The emphasis was not so much on revenue generation, it was more on increasing awareness about cleanliness and discouraging people from littering.